Insurance by Causal IQ
2020-02-19

using interactive video to shift the advertising paradigm

Using Interactive Video to Shift the Advertising Paradigm

Dynamic interactive video provides engagement that extends beyond the traditional one-dimensional narrative of standard video.

New patented technology utilizes modern machine learning techniques to provide unique data & an unparalleled user experience, while still offering the same in-stream/out-stream performance & functionality consumers have come to expect.

Technology

• Patented Technology

• Machine Learning & Image Recognition

• Precise Scene/Object Identification

User Adoption

• Tested with Millions of Users

• User-Data Based Product Evolution

Data

• 15+ Additional Proprietary In-Video Data Metrics

• Powerful Insights & Optimizations

• True Video Accountability

Results

• Unparalleled Performance (over standard in-stream)

• 4x Time Spent with Brand

• Unmatched Brand & Audience Connections

10x engagement and 4x time spent (vs. industry standard)

90 seconds: average time spent with a 30 second asset

Key Features:

• Auto-Populated Scenes: Shows that scenes can besaved into the carousel

• Object Glow Feature: Showcases the interactive elements within scenes

• Non-Intrusive User Experience: All elements can be collapsed to allow the user to choose how much of the tech is exposed

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